Real Estate Portals Vs Google PPC for Real Estate Advertising

Which is a more potent form of web marketing, Portals or Search? This question keeps cropping up in the minds of our clients. Hence it was imperative to take up this case study for the accumulation of viable data. We ran specific experimental campaigns across three major property portals, which include:-

• www.magicbricks.com


• www.99acres.com


• www.makaan.com

Initiating the campaign with a budget of Rupees 100,000 on Portal and Search advertising, we selected similar inventory of 2-bedrooms in a price band of 55-65 lacs. The chosen location of the property was also similar for the accuracy of the results. For more effective tracking, banners and FUP's were made to land directly on real estate sites. All the emails efficiently were processed to create a funnel and a push into our Lead Management System for better tracking. We also assigned different phone numbers to different portals, which were forwarded across the board for ensuring accurate Source Capture Mechanism. The portal listings were aggressively managed to obtain top rankings.

We created competent Search Marketing Campaigns, display advertising campaigns were also setup. Landing pages were created and optimized for better traffic. To ensure accurate lead tracking, the landing pages had different numbers which were forwarded across the mail board. Also, Ecommerce was setup on analytics to effectively track the online lead generation sources namely Paid Marketing, Direct Traffic, Search Traffic and campaign conversions.

Owing to extensive experiment, the following results were obtained:

• Presence on portals increased CTR (Click Through Ratio) of Search marketing and Vice Versa


• Maximum leads on Portal were generated through Search inventory and not the banners or Features Property section. Almost 65% of leads were generated through listings


• Average lead acquisition cost on Portal was 400-500Rs/Enquiry and on Search was 250 Rs/Enquiry


• The recall value of portals was high.


• Direct Traffic went up by average 15% after subscribing with portals.

Based on the above mentioned results, the following conclusions were drawn:

1. If the primary focus is on generating maximum number of enquires at a lower cost, Search and Content Marketing is better alternative.

2. Portals help in promoting brands by aggregating a larger volume of leads but at a higher cost of lead acquisition.

3. Search listings across maximum portals with links are highly recommended because of the lower cost of listing. It is imperative that the listings are managed diligently.

4. It is impossible to predict or control the volume of lead generation through portals. With CPC or impression based campaign, a company can control the marketing expenditure and the volume of leads. Hence, a major chunk of the budgets should be allocated for CPC and impression based campaigns, this helps in efficient management of the lead pipeline. It is also of vital importance that the campaigns are optimized and monitored on a daily basis.

5. Loud advertising is recommended across multiple portals during the launch of a project, this advertising should be supplemented by impression based campaign and not CPC. It is imperative that the advertisements are pushed across only the prime banners. This helps in increasing the market penetration.

Read more about internet marketing.

How Software Industry Can Benefit From a Live Chat Software

For a sustainable propagation of a business it is important for companies to reach out to their customers. A business will have limited growth if it cannot maintain the perennial influx of customers. In the current competitive scenario, reaching out to customer becomes much more important. With the Internet redefining the very concepts of business and marketing, it becomes vital for a software firm to have instant communication with their clients for better conversion ratio.

A Live Chat software essentially bridges the gap between a company and its customers, and hence improving sales and eventually the revenue. Customer satisfaction is very important for the sustainable growth of a business. Also, it is imperative to provide excellent after sales services to the customers. By using a live chat application, excellent pre and post-sales customer services can be provided by the companies.

How Can Live Chat Beneficial Boost Sales Figures?

The constantly increasing footprint of the internet has made it the most potent medium of information exchange. Therefore, Web-marketing has become vital for companies. Most of the business, lead generation and nurturing is done online. For increasing the conversion ratio, the customer support should be enhanced. Supposing a potential client comes to a website, he may have various questions in his mind regarding the software competence or pricing etc. If that information is furnished to him or her instantly the conversion ratio can improve greatly.

Another important aspect is to maintain the existing clientele; this requires providing excellent customer services. A software may encounter numerous problems while it’s functioning, this can result in the absolute breakdown of the customer’s process. The need for instant support rises here. Live tech support through chat can be of great help to the client, and hence to the company. Through interactive chat, the solution is conveyed instantly which helps in the preventing loss of the client. This can effectively help the companies in serving their clientele better and hence sustaining them.

What are the Features of a Good Live Chat Tool?

A good live chat tool should help the software companies to generate business as well as maintain their current clientele, hence it should not only support chatting but also features such essential for lead generation and management. Such a tool which effectively manages the leads, eventually increases the efficiency of the sales staff. The sales staff can work on multiple leads because of such a tool. There should also be support for maintaining the history and the identity of the returning customer, this helps in better understanding of the customer’s requirements and hence better service.

Since most of the customers use the internet to enquire about a company’s services and software, the chat tool must have routing algorithms, which push the leads into the company’s database.

Amura Marketing Technolgy’s pioneering Live Chat Tool Nguage can provide effective solution to all such client requirements. Incorporating all the above said features, Ngauge also can be customized as per the requirement of the clients. It is designed and developed to ensure that our clients have maximized conversion rate and better customer support.

Visit: https://ngauge.co/

Call: 9823829998

Digital marketing promotes manufacturing industry

In today’s fast paced world, digital marketing has tremendously encouraged the manufacturing industry to prosper as well as spread worldwide.

Manufacturing industry is one of the lead wealth producing sectors of an economy. It refers to those industries which are involved in the manufacturing and processing of items and indulge in either making of new commodities or in value addition. The manufacturing industry accounts for a noteworthy share of the industrial sector in developed countries. The final product can either serve as finished goods for sale or as intermediate goods utilized in the production process.

This industry exploits a range of technologies and methods which is widely known as manufacturing process management. Manufacturing industries are broadly categorized into industries like electronics, chemical, energy, engineering, construction, textile, food and beverage, telecommunication, metalworking, plastic and automobiles.

Internet on other hand is fast taking over as a smart offer for businesses which is chiefly led by the cost-effectiveness of promotional solutions provided by the online medium. As the Internet has transformed and advanced, new marketing methods have been developed. Digital marketing which is also known as internet marketing, web marketing, online marketing or e-marketing is the marketing of products or services over the internet. Internet marketing ties together the innovative and technical facets of the internet, including design, development, advertising and sales.

There is a strong connection between the manufacturing industry and digital marketing. Though manufacturing industry mostly runs offline and doesn’t have much to do with the web when it comes to manufacturing products, yet internet can be a great medium for marketing and lead acquisition for the manufacturing industry. Manufacturing industry being a Business to Business model can benefit from internet marketing services especially with Search Engine Optimization (SEO) and Social Media Optimization (SMO).

Moreover, manufacturing plants are normally not known for writing interesting content that describes their products, however an informative and comprehensible content can definitely draw the readers and eventually rank better on Google which will also gain customer’s trust. Tasks like content writing, , emails and chat services and webpage designing are a part of digital marketing. Manufacturing industry also need to generate a lot of brochures which can now be e-brochures sent out of their CRMs (Customer Relationship Management ) which can be interactive and hence more supportive.

Today, mostly every manufacturing company has adopted digital marketing which is the need of the modern world. Some of the top manufacturing companies like Larsen & Tourbro, Jindal steel, Bombay Dyeing and many others have taken up digital marketing for promotion of their brands.

There are a number of advantages of online marketing for manufacturing companies. One of the most significant is profitability which is a result of applying the best methods of online marketing. Another advantage is that this option is very cost-effective as compared to the older and outdated marketing methods. Use of lead generations tools or mediums like mailers can help better sales and live-chat can help in after sales support. In case the product is to be used by direct end consumers, pushing the product videos to YouTube explaining how it benefits consumers can be helpful. With the right marketing program, one can boost the brand recognition, as well the market saturation in the online environment.

Visit Us : http://www.amuratech.com/

Contact Us : +91 20 6560 1199

Why is Social Media Marketing Important for Real Estate Companies

Buying a house is certainly not for the faint hearted. It is a terribly lengthy and tedious process. Infact while buying a house you actually find yourselves looking up articles like why buy when you can rent? On a serious note though it is a very important decision and most people spend a lot of time zeroing in on a house. This is where social media comes in the picture.

Social media marketing for real estate pertains to how social and group interactions influence a home buyer’s decision to buy a residential property. Social media is extremely significant in cases like these, as while doing that people will not plunge into a hasty decision. The decision has to be taken very carefully, pondering over all the available options. The choices too, in front of the buyer are numerous, within a given criteria, leading to confusion and uncertainty. At this critical juncture, exchanging thoughts and opinions with those who are close to you, getting useful inputs from them about a particular brand helps gaining clarity. Buying real estate thus becomes a social endeavour.

Social media for real estate marketing works in the manner similar to a chain reaction. If you are on a house hunting spree and you get favourable recommendations or testimony from a relative or a friend, you will surely inquire about and check out the fare offered to you. Your friend or family member vouching for a brand gives you a further push, apart from reading about the real estate project online and connecting with like-minded people on line. Add to that the company also gets a testimonial when your relative or acquaintance gives that project a thumbs up. That creates an image of reliability and trust for you about the brand.

Another possibility is that your friend or colleague might not directly know about a brand, but he or she has an idea as to who can be the right person; someone who has had an experience of that particular brand. That leads to constructive discussions, brain storming and eventually helps a home buyer make his choice.

Consequently the conversion ratio for a brand also increases remarkably once people start recommending that to others after having a good experience with it. Once that happens, as a consumer, you will recommend that company to 5 -10 more people. Gradually the company too will have a strong following based on trust and reliability.

Social media for real estate marketing matters all the more in the luxury sector, where money is not the primary issue, but good service gains priority. It has greater impact where people are very choosy.

It is all about talking to right people and sharing information about the concerned real estate as much as you can while buying real estate. Social media marketing for real estate is a very strong driving force for people to buy or reject a property. It can easily turn the tide against or in favour of a brand.

Coming up- Our next blog we will cover details of some strategies that can be adopted by real estate companies.

Visit: http://amuratech.com/

Call: +91 20 6560 1199

Efficacy of Property Portals and Internet Marketing

Property portals are online databases for properties for sale or rent. Anyone who is interested in buying or renting properties can go to these property portals and search for a property with their required specifications. Similarly, property sellers or real estate agents can list their properties on these portals to attract interested buyers.

With more and more people turning towards Internet for most of their property searches, it is an absolute must for property portals as well as real estate companies to maintain an online presence.

However, it is hard to decide for real estate companies either to launch their own website or they should rely on property portals for this purpose.

Biggest advantage of having your own website is the upper hand that it can provide when it comes to branding. It is not possible to market your real estate business through a property portal, where the clients will be able to find hundreds of real estate agents and as all these portals like 99acres,indiaproperty,magicbricks, work on the model of volume business with huge revenues from banner ads and listings, in such cases your brand is heard by few masses.They have a lead generation perspective,they do not create a brand name for you.

It’s hard to stand apart from the crowd, in fact you may lose your business to some of your competitors.You can take advantage of Internet marketing mediums like search engine optimization, social media marketing,PPC campaigns etc for your real estate business.

You can also launch an affiliate marketing program at your website and pay commissions to the marketers who’ll send customers your way and its been trend these days real estate companies and Internet marketing companies work on pay for performance model, lead generation model so as to make a win win situation for both the sides.

Amura Marketing technologies work on similar modules. We have expertise for all the domains of Internet marketing.We can add a blog and write informative posts on your existing as well as upcoming real estate projects . We make your website as interactive as possible with rich media like pictures,videos etc so as to ensure your customer gets full information on the site itself.If your website or blog starts getting traffic, you can use different online advertising mediums to create your brand identity across real estate industry.

This is an era of Internet advertising as it has proved fruitful and cost effective than any other conventional medias such as TVC,radio, print. Some of the advantages over these conventional medias are

1.Targeted Marketing

2..Cost Effective Solutions and high return on investment

3.Ongoing Advertising with no hurdles as in conventional media

4.Easy distribution of information about your projects.

5.Measurable Results

6.Global presence

All of this is not possible if you are relying solely on other property portals.On the other hand, there are certain advantages of portals as well. These portals spend heavily on marketing, which means these property portals keep getting lots of traffic and unique visitors. Having your properties listed at these property portals mean maximum exposure.

Another downside of portals is the clutter of properties on the website, number of banner ads etc that makes your visibility vague whereas managing your presence on your own website and on Internet would be an intelligent move for any real estate player.

Internet and the Auto Industry

I truly believe that the first place serious buyers go while shopping for a new vehicle is the Internet. This is primarily from personal experience, which includes my own and my friend’s interest for cars. A recent study found that of the 64% of new-vehicle buyers use the Internet while shopping for a car, and that 88% will visit automotive Web sites before going into a dealership for a test drive. In fact, the top dealers in the nation have demonstrated that Internet leads have enabled them to continue growing and gaining market share, even in challenging economic times.

Local auto dealers, now agree that car buyers are going online when they want to buy cars, the volume of Internet sales is continuing to increase without a doubt. As the younger people get of buying age, I’d expect them to buy more and more things online, including automobiles.

In the recent past, some believed that Internet retailers posed a threat to their brick and mortar counterparts, as some Internet-based automotive companies poised themselves to take over the offline retail auto industry. After the dotcom meltdown, however, retail dealerships still stand and the Internet serves as a fundamental channel that enhances, rather than erodes, the way offline dealers do business. For automotive dealers and manufacturers, the Internet serves as a tool that provides access to consumers who are essentially waving their hands and saying, “Hey, I am interested in this car. I want to know more!”

According to research, an automotive Internet user visits an average of seven different Web sites before making a purchase. We spoke to quite a few dealers in town and they strongly believe that consumers still perceive third-party auto sites to be more impartial and innovative offering them neutral recommendations useful to make the final decision.

Today, brick and mortar retail dealerships work in tandem with either automotive Internet companies or in-house IT teams to sell more cars. While the Internet is the first place consumers go when they want to buy a car, their final step takes place in the showroom, when they get to take it out for a test drive.
In all honestly the internet is a far more cost effective medium to disseminate information than traditional media. The only resistance is because of one’s own need to feel good while looking at a print or television ad. The ROI on internet advertising is far higher than in any other medium, but we all wait for the day when advertisers, agencies and decision makers alike realize this. Even the investment required on the internet is far lower while its reach is atleast 10 times that of any other medium, yet as low at 2-3% of advertising budgets are allocated to the internet.
Internet leads generate sales revenue that would not otherwise be captured on the showroom floor. Some customers simply live too far away from dealerships, while others may be unaware of a particular store without being referred to by a lead provider. This is another benefit that the internet offers.

Being a media person ( ex-Print, current- Internet) I know the pro’s and cons of the 2 mediums and wait for the day when selling to potential customers becomes a breeze.

Vinay Shet

Waking Up to the Internet

I have woken up just recently. Till a few months back, I used to pride myself for being a Media person, a traditional media person. And then I got associated with Amura Technologies, an Internet Marketing Technology company and realised that I was so outdated, that it a’int even funny. I had my apprehensions about the reach of internet in India. I had my apprehensions on the amount of education the clients would have about the internet. And I had many other apprehensions that I am now even embarrassed to write about.
Just in the first month of my being an internet professional, all my apprehensions were laid to rest. Clients were well versed with the benefits of the internet, it was readily available with one and all thanks to internet handhelds and there was obviously enough awareness about the interactivity of the internet than I had given us credit for.
And then came the real shocker. Google analytics as it is called. I saw data that was astounding. The number of potential buyers researching on the internet was astounding. 50 lac internet users were researching potential buying options in the real estate space, 25 lac researching auto and so on.... Far higher that I had imagined, far higher that the reach of local traditional media. My misbelieves, that I am a net savvy individual and that I am a minority, were soon crumbling in front of my face. Everyone is on the internet, transacting, gathering data or researching a potential buy. And life started looking good. Nothing like seeing such a huge potential when you just enter a new industry.
I have woken up now.

Vinay Shet